By Nick Vivion – January 15th, 2013 [Full Article]

In his Tnooz post, “Yes, us too! The inevitable travel tech roundup from CES”, Nick writes:

“HearPlanet debuts in-car infotainment integration: HearPlanet offers audio guides of destinations and 300k points-of-interest around the world, and has announced a new potentially-watershed integration: HearPlanet audio in cars. Imagine being able to rent a car and then put on an audio tour of the city tied into the GPS. Business owners can then pitch their establishments via audio, providing background and a different perspective on choosing a business to patronize while traveling.

By packaging their product with the trends towards in-car WiFi and phones, it becomes a fantastically intelligent integration – touch-to-call reservations would be seamless, the need to divert focus from the road would be diminished and rental companies have a value-add product to sell.

Current announcements include partnerships with Aha, a unit of Harman International; Pioneer Electronics and QNX, an industry-leading supplier of infotainment systems to Tier 1s and OEMs.”